منابع مشابه
Audience Segmentation in Social Media
Understanding the social media audience is becoming increasingly important for social media analysis. This paper presents an approach that detects various audience attributes, including author location, demographics, behavior and interests. It works both for a variety of social media sources and for multiple languages. The approach has been implemented within IBM Watson Analytics for Social Med...
متن کاملIslamic Communities and Media Activism in Australia
Aljazeera is well known as an Arab television and media network that has its headquarters in Qatar. For the U.S. Aljazeera is a ‘terrorist network’. For Islamic communities it is now seen, ironically, as ‘U.S. controlled’. Islamic audiences in Australia use Aljazeera and CNN media but those audiences also use emerging community media in Arab countries as an antidote to both Western and Arab pre...
متن کاملAudience research at the crossroads : the ‘implied audience’ in media and cultural theory
Articles available via LSE Research Online are protected under intellectual property law, including copyright law. Any use made of the contents should comply with the relevant law discussed earlier versions of these ideas with various colleagues over the past year and am grateful for their constructive and critical responses. Audience research is at a crossroads. Looking backwards, the legacy o...
متن کاملPhysical activity in the mass media: an audience perspective.
Physical activity's role in promoting health is highlighted in public health campaigns, news and current affairs, reality television and other programs. An investigation of audience exposure, beliefs and reactions to media portrayals of physical activity offers insights into the salience and influence of this communication. An audience reception study was conducted involving in-depth interviews...
متن کاملMedia Revenue Management with Audience Uncertainty
An important challenge faced by media broadcasting companies is how to allocate limited advertising space between upfront contracts and the spot market (referred to in advertising as the scatter market), in order to maximize profits and meet contractual commitments. We develop stylized optimization models of airtime capacity planning and allocation across multiple clients under audience uncerta...
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ژورنال
عنوان ژورنال: M/C Journal
سال: 2000
ISSN: 1441-2616
DOI: 10.5204/mcj.1830